
Jenn Quader
Jenn leads Team Smart, spearheading the agency’s innovative PR, content, and marketing strategies to deliver bottom line results to many of the most significant CRE, retail and finance companies in the U.S.
A veteran communicator, Jenn has worked across a wide variety of CRE sectors, including retail, brokerage, development, capital markets, debt and structured finance, asset and property management, fund management, and construction, among others. Her experience spans multifamily, retail, office, and industrial product.
Jenn holds a master’s degree in global communications and honed her skills working on behalf of major national and international companies including Fox/MGM Entertainment, Ford Motor Company, Michelin, and Mazda, among others.
She has served as an Executive Board Member and Chapter Director for Commercial Real Estate Women, Orange County (CREW-OC) and a featured speaker for IREM, the Commercial Real Estate Lending Conference (CRELC), and the OC Marketing & Advertising Association.
Jenn recently gave a TEDx Talk in Paris, France on the topic of resilience. See it on YouTube here. She is the co-host of Resiliency the Podcast – tune in here.
EXECUTIVE VICE PRESIDENT
Lexi Astfalk
Lexi is a seasoned communications strategist who oversees The Smart Agency’s account teams, guiding strategy and execution to produce results that support the business goals of each Client.
Her experience spans office, industrial, multifamily, and retail product, having worked with major institutional and private equity fund managers, multifamily owner-operators, brokers, developers, and real estate crowdfunding platforms, among others.
A trusted communicator, Lexi has developed strong personal relationships with business, institutional, finance, and commercial real estate media.
With a background in the legal and entertainment industries, Lexi brings a unique perspective and a depth of versatility to the Team Smart. She holds a Bachelor’s degree in Business Administration and Management from California Baptist University.


VICE PRESIDENT, OPERATIONS
Renee Gibson-Milch
A former advertising account executive and experienced sales representative for over a decade at a Fortune-500 publisher, Renee brings a unique depth of business knowledge and a wealth of professional finesse to Team Smart.
As Vice President, Operations, she wears many professional hats. Renee oversees human resources, supervises office culture, and orchestrates and directs all company events. She supervises Client invoicing processes and consults on New Business endeavors.
In addition, she manages relationships with a myriad of business partners and vendors, and drives company processes forward to ensure Client goals are met and expectations exceeded.
Renee earned her Bachelor of Arts degree in English and graduated with academic honors receiving the ‘Chancelor’s Marshal’ award from the University of California, Los Angeles. Go Bruins!
EXECUTIVE ACCOUNT MANAGER
Elisabeth Manville
Elisabeth leads strategic communications programs for Clients across the commercial real estate, finance, and professional services industries. With a deep background in B2B public relations and over eight years of experience, Elisabeth specializes in media relations, brand messaging, content strategy, and integrated marketing communications.
Before joining The Smart Agency, Elisabeth built her career at several top-tier agencies, where she developed and executed campaigns for national and global brands. She’s particularly skilled at turning complex industry insights into compelling stories that drive visibility, build credibility, and deliver real business results.
Elisabeth holds a Master’s degree in Media and Public Relations from Newcastle University in the UK and a B.A. in Journalism and History from California State University, Long Beach. Known for her sharp communication skills, collaborative spirit, and strategic mindset, she’s a trusted advisor to Clients and a core member of Team Smart.


EXECUTIVE CONTENT EDITOR
Carrie Rossenfeld
Carrie is a veteran writer and editor with deep experience as a journalist for national commercial real estate, finance and trade media.
Carrie’s award-winning writing career spans a variety of commercial real estate specialties – from development to brokerage, fund management to property management, capital markets to architecture/engineering and more – as well as the medical, licensing and retail gift industries.
Her depth of expertise encompasses writing and editing for many respected publications, including GlobeSt.com, Real Estate Forum, SoCal Real Estate, Commercial Property News, and Medical Office Today, among others. She is also an experienced ghostwriter and blogger with a passion for health and wellness.
For Team Smart, Carrie works with our account teams to produce strong, focused content aligned with both national trends and Client communications goals.
Carrie holds a Bachelor of Arts degree in English Literature & Rhetoric from the State University of New York at Binghamton.
EXECUTIVE ACCOUNT MANAGER
Sophia Reznicek
Sophia is a seasoned communications strategist and licensed California Realtor with expertise spanning corporate communications, media relations, and real estate investment.
Her professional acumen was honed at global financial services company, Experian and global real estate giant, Coldwell Banker Realty.
Today, Sophia leads strategy and storytelling for many of The Smart Agency’s prestigious Clients, working across major national commercial real estate companies investing in industrial, office, retail, multifamily and alt property types.
Sophia holds a degree in Public Relations and Communications from California State University, Fullerton. Beyond her professional endeavors, she is committed to continuous learning and traveling the world with her family.


Senior Account & Events Manager
Arleeny Escarcega
Arleeny is an experienced and bilingual PR, social media and communications strategist specializing in commercial real estate, retail and finance Clients throughout the United States.
With a professional background in event planning, graphic design and marketing, Arleeny began her work in the public sector, supporting press and social media initiatives for the County of Orange and a local non-profit organization.
Today, she draws upon her talents to craft compelling content and media strategies that help drive Client business goals forward.
With experience spanning retail, brokerage, investment, development, and others, Arleeny delivers strong strategic media relations, content, and marketing skills to The Smart Agency’s Clients.
Arleeny holds a Bachelor’s degree in Public Relations from California State University, Fullerton.
SENIOR ACCOUNT MANAGER
Samantha Chagollan
Sam is a gifted storyteller, author, and corporate communications strategist with deep expertise crafting compelling narratives for Clients across the finance and commercial real estate sector.
Sam spent nearly a decade building her skills in financial services marketing as a strategist with SchoolsFirst Federal Credit Union. Prior to that, she directed more than 40 books from concept to publication with Walter Foster Publishing.
Today, Sam delivers thoughtful strategy and bottom-line results to The Smart Agency’s clients across commercial real estate finance, construction, and investment strategies including industrial, flex/R&D, retail, multifamily, office and alt property types.
Sam holds a B.A. in English Literature from California State Polytechnic University, Humboldt and a Certificate of Marketing from the University of California, Irvine (UCI).


ASSOCIATE ACCOUNT MANAGER
Vivian Liu
A driven and passionate professional, Vivian is known for her authentic storytelling and ability to create meaningful opportunities for companies across commercial real estate, finance, and non-profit sectors.
Vivian’s professional background in strategic media relations across entertainment, technology, public affairs, and real estate enables her to deliver creative and impactful results for The Smart Agency’s Clients across a wide variety of investment strategies, including multifamily and affordable housing, office, mixed-use, industrial, retail, and nonprofit sectors.
Before joining The Smart Agency, Vivian worked at a woman- and minority-owned public relations agency in Hollywood where she formed strategic relationships with influencers, top-tier brands, elected and appointed officials, and other diverse organizations throughout the U.S.
Vivian holds a degree in Communication and Media Studies from California State University, Long Beach, with a minor in Photography.
SENIOR SOCIAL MEDIA MANAGER
Alyse Kiekenapp
Alyse is an accomplished social media strategist and content marketing expert with a decade of professional experience spanning several top-tier marketing agencies and ecommerce companies.
This work carved Alyse’s deep expertise in digital storytelling, brand engagement, and B2B communications strategies.
For The Smart Agency, Alyse guides the vision and strategy for Clients across institutional fund management, capital markets and finance, brokerage, property management, and investment spanning multifamily, industrial, office, retail and alt investment products.
She is recognized for her innovative approach to social media management, leveraging data-driven strategies to optimize campaign performance and achieve Client objectives.
Alyse holds a degree in Journalism and PR from California Polytechnic State University, San Luis Obispo.


Account Coordinator
Kiera Moran
Kiera is an adaptable and strategic social media and communications professional, focused on serving commercial real estate and finance companies throughout the U.S.
With a background in marketing and writing, Kiera begin her career alongside the California State University education system and nonprofit organizations to help bring awareness and engagement to students and local communities in Sonoma County.
For the Smart Agency, Kiera supports a wide variety of Clients through social media and content initiatives that drive bottom-line results and positive impact.
She earned her Bachelor’s degree in Communication and Media Studies from Sonoma State University.
LEAD DEVELOPER
Allison Walton
Allison is a web designer and developer with over 15 years of professional experience across diverse industries.
With a background in advertising and marketing, she brings a unique and versatile skill set to Team Smart, delivering creative solutions that help businesses grow.
Allison is the Lead Web Developer for Team Smart and an expert in the WordPress Content Management System. She has a proven ability to consistently identify the technological needs of our Clients and deliver results-driven website solutions that engage the user and enhance the brand.
Allison holds a B.A. in Advertising and Multimedia Design from Pepperdine University, and a professional certificate in Integrated Online Strategies from University of San Francisco.


PRODUCTION MANAGER
Jake Milch
Jake is a driven communicator and production specialist supporting a wide variety of Clients across the commercial real estate and finance industries.
For The Smart Agency, he manages the production of strategic marketing initiatives across the organization.
Jake is a key liaison between The Smart Agency’s creative and account teams, ensuring that our superior standard of quality is always met.
He holds a Bachelor of Arts degree in Communications from the University of California, Santa Barbara.
GRAPHIC DESIGNER
James Scherr
With over 15 years of experience in marketing and advertising, James is a visual storyteller with a proven track record of award-winning designs.
His career trajectory includes several prominent creative agencies in California working with a diverse range of clients such as Greystar, CBRE, Presidio Bay, and BOSA, among others.
At The Smart Agency, James creates thoughtful and strategic designs for Clients spanning institutional fund management, development, capital markets and finance, brokerage, construction, and property management across multifamily, industrial, office, retail, and alt property investment strategies.
His design philosophy centers on creating lasting visuals that align with brand standards and current trends, ensuring each project resonates with its intended target audience.
James holds a Bachelor of Fine Arts in Graphic Design from Central Washington University.


GRAPHIC DESIGNER
Richie Watts
Richie is a gifted artist, illustrator, animator, and graphic designer, blending deep imagination with thoughtful strategic communications expertise.
For The Smart Agency, he creates a wide variety of creative elements to support the visual storytelling and strategic communications of companies across a range of sectors, including institutional fund management, development, investment, capital markets and finance, brokerage, construction, and property management, among others.
Richie is also a creative contributor to The Smart Agency. His unique research-based personality workplace theory entitled Your Brain Inc. was featured in the Agency’s SmartSpeech series. (Watch it here.)
Prior to joining The Smart Agency, Richie honed his design skills in narrative illustration working for creative content producer Auntie LouLou, Inc.
Richie holds a degree from Weber State University and studied animation, graphic design, and interactive technology at Brigham Young University.
ASSOCIATE ADMINISTRATIVE MANAGER
Jaz Burke
Jaz is a highly adaptable administrative professional, driving efficiency and excellence across all of The Smart Agency’s daily business functions.
A trusted point of continuity for Team Smart, Jaz harnesses deep organizational skills and a perpetual positive demeanor to support the team across internal processes and cross-department workflows.
Jaz is also a creative contributor to The Smart Agency. Her unique research-based personality workplace theory entitled Your Brain Inc. was featured in the Agency’s SmartSpeech series. (Watch it here.)
Prior to joining The Smart Agency, Jaz worked as a teacher in K-9 education, where she cultivated her ability to combine structure and creativity within a collaborative work environment. She attended Weber State University with a focus on childhood education and arts learning.


ADMINISTRATIVE ASSISTANT
Jennie Sumampong
Jennie is a trusted administrative professional with nearly a decade of professional experience across real estate, communications, and financial services.
For The Smart Agency, she seamlessly blends precise organizational accuracy with a warm, collaborative spirit to keep everyone on track, informed, and supported.
Prior to joining The Smart Agency, Jennie honed her skills in business operations support with a diverse range of companies, including a global telecommunications provider, a national mortgage lender, a regional insurance provider, and a local Jewish community center.
Jennie holds a degree in Mass Communication from Lyceum of the Philippines University.
HEAD OF PUP-LICK RELATIONS
Griffin
Griffin brings a FUR-ocious focus to The Smart Agency’s Clients.
As head of Pup-lick Relations, he oversees all treat-related communications with internal and external audiences.
Griffin’s professional background includes eight years of experience patrolling the office halls, handling pesky lunch leftovers, and inspiring the team with gentle nudges.
A winner of the “Most Persistent Pitbull/Chihuahua” award, Griffin teaches us all that ‘he who asks enough times ends up with the bone.’


Pup-lications Coordinator
Hank
Hank is a PAW-erful communicator who consistently motivates Team Smart with encouraging barks and boundless energy.
As The Smart Agency’s most productive pup, Hank has incredible skill in tenacity and persistence – and always knows how get exactly what he wants.
Hank also does a phenomenal job of monitoring the office and keeping the team safe from any faulty mail or mis-packaged orders.
When he’s not taking his routine naps, he aids as a productive partner, inspiring the team to work hard while delivering love throughout the agency.
CRISIS BARKAGEMENT CONSULTANT
Vlad
Meet Vlad, our fearless miniature dachshund and official Crisis Barkagement Consultant.
Don’t let his small size fool you—Vlad has a big bark and an even bigger heart when it comes to sniffing out trouble and keeping Team Smart calm under pressure.
Whether it’s an unexpected corporate curveball or a last-minute pitch, Vlad’s quick reflexes and steady paws help The Smart Agency stay cool and collected.
When he’s not on high alert, you’ll find him expertly supervising snack distribution and offering morale-boosting cuddles to keep everyone focused and happy.


CLIENT ENGAGEMENT PAWFESSIONAL
Stella
Stella is The Smart Agency’s golden girl with the golden touch—our official Client Engagement Pawfessional.
With a wagging tail and a heart full of charm, Stella makes sure everyone feels like a VIP (Very Important Pup). Whether she’s greeting Clients at the door, adding brightness to brainstorms, or providing strategic snuggles during tight deadlines, Stella keeps the vibes high and the connections strong.
Her specialties include tail wags, happy hops, and expertly timed head tilts that win over even the toughest audiences.