Our own President and CEO, Jenn Quader, was recently featured in Multi-Housing News in an article “Finding the AI-Human Touch Sweet Spot: Marketing Mistakes to Avoid.”
In the feature, Jenn Quader delivered a powerful reminder “Overtrust is the first fatal mistake.” She compares AI to a race car – it may be powerful, but without a skilled driver, it won’t win the race. Marketers must stay in control, using AI as an assistive tool rather than letting it guide their entire marketing strategy, she explains.
It’s a timely reminder that the future of marketing lies in balance: leveraging the speed and scale of AI while staying grounded in human creativity and decision-making.
Click below to read the full article:
https://www.multihousingnews.com/finding-the-ai-human-touch-sweet-spot-marketing-mistakes-to-avoid/
