SmartVibes
Spring 2025
CLIENT SPOTLIGHT
What’s Next in Retail Entertainment Experiences? Artificial Intelligence
AI is taking retail entertainment experiences to the next level. As demand for immersive entertainment continues to grow, retail owners are innovating how they are delivering one-of-a-kind experiences at their properties. Our Client OTL recently patented a unique AI technology, Aquarius Interactive™, that allows guests to control the effects of a show fountain with a simple wave of the hand or body movement—no wires or devices of any kind! The technology provides a guest experience like none other and has a wealth of applications for retail stakeholders.
FROM THE SMART BLOG
Thinking Outside the Box for Retail Success
Like other commercial real estate sectors, retail has had more lives than a cat. Whether it’s COVID, e-commerce or some other Black Swan event, retail manages to emerge triumphant and make lemonade out of lemons. This is mostly due to the sector’s incredible ability to identify and leverage what consumers deem to be relevant—which is ever-changing.
One thing we have learned about the retail sector is how much it embraces innovative thinking in the face of challenges. Here are three emerging retail trends we see flourishing in the coming months.
PRESS ACHIEVED
Our Clients in the News
Curated links to publicity we have achieved for our Clients in Q1 2025, providing key insights into the commercial real estate and financial services industries:


A LOOK INSIDE TEAM SMART
Our Team’s Fun Duffy Boat Excursion
While Team Smart works hard, when it’s time to kick back, we know how to do it in style. Our Orange County–based team members recently celebrated spring with a two-hour Duffy Boat cruise around Balboa Island in Newport Beach, CA, filled with delicious snacks, refreshing drinks, wonderful conversations and laughter.
Kiera Moran, Associate Social Media & Content Manager, says about the experience: “It was my first time on a Duffy Boat, and it was so much fun! Had a great time connecting with my colleagues and enjoying the wonderful weather.”
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