SmartVibes
Spring 2026
COMMUNICATIONS STRATEGIES
How Communications is Evolving to Help CRE and Finance Firms Level Up
By Jenn Quader, President and CEO
Recently, I had the opportunity to speak on a panel hosted by the Public Relations Society of America, one of the nation’s leading professional organizations for communications leaders. Being invited to participate alongside other agency owners was meaningful both as a professional milestone and as recognition of how The Smart Agency’s approach to communications continues to evolve alongside the industries we serve. For our Clients in commercial real estate and finance, it affirms that the strategies guiding our work are aligned with where the communications profession is heading.
FROM THE SMART BLOG
What Is Retail Quietly Changing Inside Mixed-Use Developments?
Recent research and project reporting across the industry point to a consistent pattern: retail is influencing how mixed-use environments function at street level. Mixed-use developments are often described in terms of balance: residential stabilizes occupancy, office supports daytime presence, hospitality contributes visibility. Industry observations suggest that retail often shapes how people actually move through a place once it opens.
PRESS ACHIEVED
Our Clients in the News
Curated links to publicity we recently achieved for our Clients, providing key insights into the commercial real estate and financial services industries:
A LOOK INSIDE TEAM SMART
Upping Our Leadership Game
Continuous improvement is one of our primary goals at The Smart Agency, which is why we provide tools that make us stronger, better, more resilient, and more capable of delivering for our Clients.
To that end, members of our team have been attending leadership training seminars at Bell Leadership Institute, a fantastic organization based in Chapel Hill, North Carolina dedicated to helping professionals and companies become more effective leaders.
Earlier this year, our Senior Account & Events Manager Arleeny Escarcega, Executive Account Manager Sophia Reznicek and Production Manager Jake Milch attended Bell’s Achievers program. They returned enlightened, empowered, and ready to take on new challenges. Several other team members are also participating in Bell’s leadership programs this year.
Programs like these strengthen us not only as individuals but also as an entire organization. And they highlight why we love what we do so much: to help others become more successful at reaching their goals.
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