ARE YOU INVISIBLE?
Shortlisted firms get the opportunities. See how AI builds its list, and how to be on it.
THE CONCEPT
What is AI visibility?
Search has changed. Instead of scrolling through pages of links, people now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews direct questions and get one synthesized answer. AI visibility is how often and how accurately your brand shows up in those answers.
Because AI cites only a handful of sources, a firm it doesn’t surface may never make the shortlist. Earned media is the foundation: AI draws on credible coverage, expert commentary and industry recognition. Owned channels like your website and LinkedIn also need to be structured so AI can easily read and cite them. We help you strengthen both, so when your audience asks who to trust, your brand is the answer.
THE GUIDE
Start with our free AI Visibility Guide for Commercial Real Estate Leaders
What the Guide Covers:
- How investors are using AI to vet commercial real estate firms
- The top five sources AI cites in our industry
- A self-assessment to see where your firm stands
- Practical steps CRE firms can take in the next 90 days
THE SCORECARD
AI Visibility Scorecard for CRE Firms
Seven questions. Five minutes. One honest answer about how AI describes your firm today.
Score each statement 0 (no), 1 (somewhat), or 2 (yes). What's your total out of 14?
1
We've earned media coverage in the last six months and repurpose it across our own content.
2
We post on LinkedIn regularly, sharing our own perspective, not just deal news.
3
Our website clearly states what we do, who we serve, and what sets us apart.
4
Our key pages are structured so AI can actually read and cite them.
5
We publish something new at least monthly.
6
We know how AI describes us and our top competitors.
7
Our website, LinkedIn, bios, and coverage all tell the same story.
AI Visibility Score:
0
| Score | Where You Stand | What to Do Next |
|---|---|---|
| 11 to 14 | Visible | Hold cadence. |
| 6 to 10 | At Risk | Close a gap or two. |
| 0 to 5 | Largely Invisible | Start with a readable site. |
CRE Communications Since 1994
The Smart Agency has spent three decades helping commercial real estate firms show up in trusted channels, from earned media to LinkedIn to AI search.
AI VISIBILITY ASSESSMENT
Want to see where you stand?
How AI Shows Your Company Versus Your Competitors
Schedule a Free AI Visibility Assessment Covering:
- How your firm is currently cited versus your key competitors
- Which AI searches name your firm, and where you’re absent
- How to capture share of voice through AI Visibility
